Sector: Fire safety, compliance and building services
“Blockbeam are easy to deal with, responsive, and understand what we need without overcomplicating things. Their fractional model works well for us. We get the support we need without having to build an in-house team.” Ray Jones, CEO of Fieldway Group
The challenge: Fieldway Group is an established specialist in fire safety and compliance services, delivering passive and active fire protection, security, and electrical compliance across the UK.
The business was entering a new phase of growth. Alongside strong organic expansion, the leadership team was exploring opportunities to expand regional coverage and service capability.
However, their marketing and communications infrastructure had not kept pace with the company’s ambitions.
Key challenges included:
- Limited structured marketing and communications activity
- Inconsistent messaging about Fieldway’s capabilities
- Limited visibility in trade media and industry networks
- Internal stakeholders unsure how to communicate strategic changes to staff and clients
For a business operating in a compliance-driven sector where trust and credibility are critical, these gaps risked slowing growth.
Blockbeam’s approach: Blockbeam was brought in to provide strategic marketing and communications support on a flexible outsourced basis.
Work began with a discovery phase to understand Fieldway’s ambitions, internal stakeholders and competitive landscape.
This enabled Blockbeam to deliver:
- Stakeholder mapping
- Communications strategy aligned to business objectives
- A core messaging framework to explain their value proposition
Internal communications support: Blockbeam co-created the companies’ cultural framework through face-to-face workshops with staff across multiple Fieldway offices, and implemented a consistent drum-beat of internal communications to support long-term cultural alignment.
External communications: Through partnering with subject matter experts within Fieldway, Blockbeam has delivered a programme of acitvities to raise brand awareness with key target audiences through strategic PR and brand building activities across digital, print and live events.
The outcome: With Blockbeam’s support, Fieldway has been able to:
- Communicate its growth strategy with greater clarity
- Manage communications professionally
- Instil stakeholder confidence during organisational change
- Begin building a stronger brand presence within the fire safety sector
Most importantly, Fieldway now has ongoing access to senior marketing expertise without the cost of building an in-house marketing team.
